The Concierge members of the Association are principally dedicated to the promotion and facilitation of travel and tourism. Les Clefs d’Or members are continuously seeking out innovations and advancements in the travel and tourism industry – focusing particularly on the area of hotel Concierge services, while always respecting the history and traditions of the hotel Concierge profession.

Each of the active members of Les Clefs d’Or is currently employed in the lobby of a hotel in good standing. All leaders of the Association are elected from among the general active membership.